To date, our media strategy has resulted in Ziotag being featured in over 20 specialized and mainstream tech publications, bolstering its industry credibility. The increase in Ziotag’s guest article appearances contributed to increasing its backlink profile by 600% while being Publicize’s client. Not to mention that Ziotag achieved its funding goals, growing its business with a long term PR strategy at Publicize.


The Client

Ziotag started working with Publicize in January 2020. The AI-powered video player with the world’s first “media contextualization engine”  had goals of securing investment from a number of different sources to grow its enterprise software business. 

Fast-forward to today, Ziotag has successfully secured over half a million in funding and is looking to expand its operations to reach new markets.


The Challenge

Ziotag needed to open an active dialogue with enterprise clients and potential investors, building relevance and credibility all while on a modest marketing and PR budget.

To build this credibility, we needed to establish Ziotag as an influential thought leader within edtech and video tech spaces, making them an attractive opportunity for VCs and accelerators.


The Solution

Our targeted earned media strategy identified the key edtech and video tech spaces that Ziotag needed to appear in. After building a comprehensive plan, we set about winning Ziotag important media coverage in front of its target audience.

With the help of our writers that specialize in edtech and video tech narratives, we created content that illustrated Ziotag’s industry expertise and captured audience attention. 

Being featured at a rate of one top tier publication every two and a half weeks, Ziotag’s image as a market leader was significantly bolstered.

Ziotag Results
Ziotag Results

Other case studies

Prometeo logo


We positioned Prometeo as the LaTam open banking solution provider, building its reputation with...
Read More
Accelity Marketing logo

Accelity Marketing

We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its...
Read More
Evernym logo


We won Evernym valuable earned media in cybersecurity and identity management spaces to establish...
Read More
DecorMatters logo


We helped DecorMatters build strong B2B and B2C partnerships in new markets. Through diligent...
Read More
Gramener logo


Read how we helped Gramener become a Microsoft partner and gained SaaS credibility from its target...
Read More
e-commerce logo

E-commerce Developer

How we got an e-commerce developer vital exposure in the industry to be acquired by a martech...
Read More


This is how we helped FUERGY disrupt Eastern European markets as a green energy thought leader and...
Read More
Swogo logo


We helped Swogo attract bigger and better customers by increasing its brand awareness and industry...
Read More
Ziotag logo


We helped secure a flurry of investor activity in Ziotag’s latest funding round.
Read More
Thirdeye data logo

ThirdEye Data

We Helped ThirdEye Data Make a Global Mark With Its Digital Footprint
Read More
Liongard logo


How we helped Liongard become an award-winning MSP startup
Read More
intive logo


We helped intive break into and establish themselves in the US market.
Read More
bloomio logo


We helped Bloomio gain status and awareness for its blockchain crowdfunding platform.
Read More
L-Spark logo


We helped L-Spark become Canada's number one SaaS accelerator program.
Read More
Sygic logo


We helped GPS software developer Sygic break into US market.
Read More
arrivedo logo


We helped educate travel tech firm Arrivedo's target audience.
Read More