DecorMatters

We helped DecorMatters build strong B2B and B2C partnerships in new markets. Through diligent pitching, we got them important media coverage in specialized interior design and real estate tech publications like  Realtor, Bustle, Heavy and Architectural Digest 

DecorMatters achieved an average of two media features a month during its 16-month relationship with Publicize, contributing to a 180% increase in website traffic.

DECCORMATTERS LOGO
title

The Client

DecorMatters is an AI-powered platform that offers interior design solutions to home and business owners from some of the world’s most prestigious designers. 

It incorporates AR (augmented reality) and blockchain technology to build spaces that are bespoke to client needs and tastes. The platform also doubles up as a useful sales tool for brands that want to showcase virtual shopping experiences to potential retail investors.

title

The Challenge

When DecorMatters approached us back in October 2019, it needed to form lasting B2B and B2C connections in the real estate and interior design industries to access new markets. 

To do so, it needed to highlight its uniquely innovative approach as a data-driven interior design platform to stand apart from rival solutions.

title

The Solution

Our account management team needed to pinpoint industry-specific publications that were read by DecorMatters’ target prospects and ideal partners. This would position DecorMatters as an educator and thought leader in intelligent interior design technology.

After identifying target media outlets, our editorial team began crafting DecorMatters’ story, focusing on why data and interior design, as opposed to why interior design on its own.

Building a narrative around the business and consumer advantages of DecorMatters’ platform, our account management team began pitching milestone achievements and new platform features to the same specialized publications. This fostered meaningful engagement from DecorMatters’ target users with its brand. 

   

stacked articles icon

Other case studies

Prometeo logo

Prometeo

We positioned Prometeo as the LaTam open banking solution provider, building its reputation with...
Read More
Accelity Marketing logo

Accelity Marketing

We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its...
Read More
Evernym logo

Evernym

We won Evernym valuable earned media in cybersecurity and identity management spaces to establish...
Read More
DecorMatters logo

DecorMatters

We helped DecorMatters build strong B2B and B2C partnerships in new markets. Through diligent...
Read More
Gramener logo

Gramener

Read how we helped Gramener become a Microsoft partner and gained SaaS credibility from its target...
Read More
e-commerce logo

E-commerce Developer

How we got an e-commerce developer vital exposure in the industry to be acquired by a martech...
Read More
FUERGY logo

FUERGY

This is how we helped FUERGY disrupt Eastern European markets as a green energy thought leader and...
Read More
Swogo logo

Swogo

We helped Swogo attract bigger and better customers by increasing its brand awareness and industry...
Read More
Ziotag logo

Ziotag

We helped secure a flurry of investor activity in Ziotag’s latest funding round.
Read More
Thirdeye data logo

ThirdEye Data

We Helped ThirdEye Data Make a Global Mark With Its Digital Footprint
Read More
Liongard logo

Liongard

How we helped Liongard become an award-winning MSP startup
Read More
intive logo

intive

We helped intive break into and establish themselves in the US market.
Read More
bloomio logo

Bloomio

We helped Bloomio gain status and awareness for its blockchain crowdfunding platform.
Read More
L-Spark logo

L-Spark

We helped L-Spark become Canada's number one SaaS accelerator program.
Read More
Sygic logo

Sygic

We helped GPS software developer Sygic break into US market.
Read More
arrivedo logo

Arrivedo

We helped educate travel tech firm Arrivedo's target audience.
Read More