We helped DecorMatters build strong B2B and B2C partnerships in new markets. Through diligent pitching, we got them important media coverage in specialized interior design and real estate tech publications like Realtor, Bustle, Heavy and Architectural Digest
DecorMatters achieved an average of two media features a month during its 16-month relationship with Publicize, contributing to a 180% increase in website traffic.
DecorMatters is an AI-powered platform that offers interior design solutions to home and business owners from some of the world’s most prestigious designers.
It incorporates AR (augmented reality) and blockchain technology to build spaces that are bespoke to client needs and tastes. The platform also doubles up as a useful sales tool for brands that want to showcase virtual shopping experiences to potential retail investors.
When DecorMatters approached us back in October 2019, it needed to form lasting B2B and B2C connections in the real estate and interior design industries to access new markets.
To do so, it needed to highlight its uniquely innovative approach as a data-driven interior design platform to stand apart from rival solutions.
Our account management team needed to pinpoint industry-specific publications that were read by DecorMatters’ target prospects and ideal partners. This would position DecorMatters as an educator and thought leader in intelligent interior design technology.
After identifying target media outlets, our editorial team began crafting DecorMatters’ story, focusing on why data and interior design, as opposed to why interior design on its own.
Building a narrative around the business and consumer advantages of DecorMatters’ platform, our account management team began pitching milestone achievements and new platform features to the same specialized publications. This fostered meaningful engagement from DecorMatters’ target users with its brand.
