E-commerce Developer

Our efforts to increase the company’s brand exposure on selected outlets won over 2 features every month in industry-relevant publications over the course of a calendar year. 

This publicity caught the attention of one of the superpowers of martech, leading to the company’s acquisition. The developer has since become an important arm of one of the world’s most famous martech service providers.

e-commerce results
title

The Client

An e-commerce developer reached out to Publicize in January 2020. As a tech startup striving to make the modern web storefront customizable it had been looking to augment visibility around the benefits of front-end as a service to retailers since day one.

title

The Challenge

The company tasked us with educating e-commerce influencers on how it makes digital CX innovative, hoping to build enough presence and gravitas to attract significant investment from an established tech corporation. All of this needed to be delivered under serious financial constraints. 

As the concept was (and still is) new to the e-commerce industry, the company needed Publicize to distill a technically complex topic into an accessible and powerful narrative to its target audience.  

title

The Solution

Our strategy for getting exposure to the right investor was two-pronged: 

The first was making the right people aware that the business’ existed. Since the company was a first-mover in the e-commerce developer space, we needed to heighten the business’ brand and service awareness to e-commerce and tech communities by winning features in prominent tech media outlets.

The second was demonstrating the company’s capabilities and what made its flexible front-end solution special. Our account management team identified that e-commerce influencers needed to see use cases and the business’ expertise in the digital CX area. To achieve this, we adopted a concentrated earned media strategy that focused on pitching thought leadership pieces to select editors from industry-specific publications.

While it wasn’t hard to catch journalist eyes with a new concept, the company’s passion for its product made crafting its thoughts into a compelling story simple, winning the company the valuable media coverage it deserved.

articles infographic

Other case studies

20+

cybersecurity and fintech media results

200%

increase in Latin American website traffic

675%

increase in backlinks in 12 months

Prometeo

We positioned Prometeo as the LaTam open banking solution provider, building its reputation with...

Read More

Prometeo

We positioned Prometeo as the LaTam open banking solution provider, building its reputation with...

20+

cybersecurity and fintech media results

200%

increase in Latin American website traffic

675%

increase in backlinks in 12 months

70%

increase in US-based website traffic

10+

media results

60%+

increase in US-ranked keywords

Accelity Marketing

We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its...

Read More

Accelity Marketing

We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its...

70%

increase in US-based website traffic

10+

media results

60%+

increase in US-ranked keywords

contact shape
contact shape