We won Evernym valuable earned media in cybersecurity and identity management spaces to establish the company as a digital credentials thought leader.
Evernym’s 500+ customer base worldwide has grown due to its increased visibility and subsequent leads generated from winning the right kind of media coverage.
Evernym is the world’s leading platform in verifiable credential technology. Founded in 2013, its SSI-driven technology enables users to prove their identity to anyone in a secure and privacy-preserving way.
Evernym reached out to Publicize in October 2019 with the goal of building its customer base by educating the world on a new category of digital identity management called verifiable credentials. It needed to highlight its industry expertise to journalists and influencers to establish credibility as the new approach for trusted data exchange and verification.
Given that the market was in its infancy, Evernym posed us the interesting challenge of demonstrating its credential tech authority to its target audience, while carving out a media space for a completely new solution to identity verification.
To show Evernym’s thought leadership qualities, we selected a mix of top-tier tech publications and cybersecurity-specialized outlets to target with outreach campaigns.
Using our cybersecurity connections, our account managers tailored our pitches to showcase Evernym’s influence on the future of data privacy. Through guest articles and features in these publications Publicize was able to heighten audience awareness of Evernym’s story and the solutions built on their technology.