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Gramener

How Gramener became a Microsoft partner and gained SaaS credibility from its target audience

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The Client:

The New Jersey-based data science consultant teamed up with us in November 2018 to increase their digital footprint in the SaaS industry to be in front of a more elite client base.

Gramener has positioned key executives as data-storytelling thought leaders in the eyes of industry influencers.

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The Challenge:

Gramener needed to enhance its reputation in the applied SaaS market to support its B2B sales. While the company is now an accepted leader in the SaaS community, it needed to shine a light on its expertise and market-disrupting solutions in front of its target audience.

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The Solution:

To draw special attention from SaaS consumers and influencers, we built a 360° brand awareness strategy that would solidify Gramener’s status with its current audience and open it up to new audiences in different spaces. 

We implemented a targeted earned media strategy that was initially focused on getting valuable media coverage in big data and AI specialized publications. After successful features in key industry publications, we were able to use these initial wins to support its social proof. This led to targeting more prominent and mainstream tech publications like TechCrunch and Forbes.

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Results

Our combined earned media and thought leadership strategy has directly resulted in Gramener becoming a monthly contributor to Forbes. To date, we’ve won Gramener coverage in 25 different publications and over 2 features per month in the likes of TechCrunch, Entrepreneur, and Inside BigData.

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“We formed a great partnership with the Publicize team to enhance our online presence and establish ourselves as thought leaders in Data Storytelling, AI & Data literacy. Publicize was able to understand our needs, work cohesively to articulate a plan and define priorities every quarter to achieve our business goals. Over the last 24 months, we’ve had a healthy relationship and launched multiple earned media campaigns and press releases to generate organic interest in our business.”

 

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