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How We Helped L-Spark Grow into Canada’s Leading SaaS Accelerator

Back in October 2016, L-SPARK was looking to position itself as the number one SaaS accelerator program in Canada. Here’s how we helped the company achieve this.


The Client

L-SPARK is Canada’s leading accelerator for Software as a Service (SaaS) startups. With a network of established relationships with key venture capital firms, angel investors, and the investment community at large, L-SPARK’s goal is to scale Canada’s best in SaaS to 10X revenue growth.

In addition to its SaaS accelerator program, L-SPARK also hosts SaaS North in OttawaCanada’s largest SaaS conference for scaling up. 


The Challenge

When L-SPARK came on board with us in October 2016, its SaaS accelerator program was only two years old.

The team was tired of Ottawa-based SaaS startups relocating to Silicon Valley, so they wanted to position themselves as the best place in Canada to grow and scale SaaS companies, to keep more homegrown talent in the country.


The Solution

Our SaaS PR agency developed a large number of campaigns throughout the years we’ve worked with L-SPARK. These have included:

– Growing L-SPARK’s exposure both inside Ottawa and throughout Canada through targeted media wins in local, national and specialist media. This has included coverage in the Ottawa Business Journal, leading Canadian tech title mobilesyrup, and Canada’s largest circulating broadsheet The Star.

– Positioning the L-SPARK leadership team as thought-leaders within the SaaS industry. We’ve achieved this with guest articles on leading media titles including VentureBeat and expert commentary such as in Entrepreneur.

– Positioned Ottawa as a leading destination for tech startups, by building this narrative in the media coverage we’ve won for L-SPARK’s annual SaaS North conference. This has included coverage in CBCStartUp Beat, and B2B News Network.


The Results

Since the beginning of our relationship with L-SPARK, it’s grown into the largest SaaS accelerator in Canada, having accelerated 47 startups and raised $37M in follow-on funding. It has also launched two new corporate accelerators with Canada’s largest technology and telecoms firms, BlackBerry and TELUS.

Here are just some of the publications that our SaaS PR agency has helped L-SPARK become featured in:

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