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How We Helped Liongard Become an Award-Winning MSP Startup

US-based automation platform Liongard approached us in February 2018, with the aim of making deeper inroads into their industry and growing their business. This is what we’ve achieved together.


The Client

Liongard is an automation platform that provides MSPs with visibility beyond the endpoint and into critical on-premises apps, the network stack, and cloud services.

The MSP startup’s product, Roar, addresses the significant lack of visibility that currently plagues IT service providers, by automating the collection of system configuration data and documenting it over time.


The Challenge

When Liongard came to us it was a budding IT startup pivoting from a cybersecurity message to one more focused on automation and proactive oversight.  

The leadership team wanted to show how innovative their product is for MSPs by using cutting-edge digital PR for IT tactics, creating a narrative around Liongard’s social proof.


The Solution

We built relationships with journalists reporting on the MSP startup industry, in order to win media coverage across a wide range of outlets. This media coverage initially focused on business updates, including: 

– A seed funding announcement of $1.25m

– Signing major partnerships with ERGOS, Connectwise Manage, and IT Glue

– Reviews of Liongard at IT Nation Connect in Orlando

As the company has matured, we’ve helped to develop its thought leadership and inbound marketing strategy, including:

– Guest articles published on behalf of the COO within industry media outlets, discussing common problems faced by MSPs

– Owned media blog content to attract and engage new audiences

– Media wins in outlets including Yahoo, Crunchbase and Entrepreneur



I’ve enjoyed working with Publicize for several reasons but particularly from a flexibility standpoint; whether it’s content development, pitching ideas to external media or providing us with guidance on our communications strategy, the Publicize team members have proved to be valuable media and communications consultants. Their efforts have helped us to extend our internal marketing initiatives without having to hire further full time staff.”

Mark Sokol, Vice President of Marketing at Liongard


The Results

Liongard has successfully leveraged the buzz we’ve created for it in the MSP industry. This has included a doubling of website traffic thanks to the funding round media coverage we secured, as well as an increase in overall leads.  

Here’s a small selection of the media wins we’ve secured for Liongard:

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