To date, our media strategy has resulted in Swogo being featured in over 10 specialized and mainstream tech publications, bolstering its industry credibility. By helping Swogo stand out from its rivals, Publicize helped increase website traffic by more than 600%, funneling warmer and larger prospects to its sales consultants.
Swogo teamed up with Publicize in March 2019. The cross-selling automator was looking to become an industry credible force to grow a more premium client base.
After 12 months with Publicize, Swogo has been featured in 1 media placement every five and a half weeks, and a 600% uptick in website traffic.
To bring in a higher caliber of clientele, Swogo needed to increase its brand awareness and credibility.
Establishing this credibility meant that Swogo’s content needed to demonstrate its credentials as a thought leader and an industry influencer. The results of this would lead (hopefully) to increased website traffic and media coverage in targeted publications.
We precisely mapped out the publications that Swogo needed to target, addressing the different content themes to discuss.
Leveraging our strong media and journalistic connections, we successfully pitched a range of thought leadership content to a balance of 64% specialized and 36% mainstream tech publications.
After this, our editorial team distilled Swogo’s thoughts into a powerful narrative, showing its expertise and understanding of industry trends.