Sygic

Since joining Publicize in 2016, Sygic has been featured in a wide variety of US-based publications, including top-tier wins like The Verge and TechCrunch. This exposure has generated significant attention from new audiences and target audiences alike, contributing to an 800% increase in website traffic.

Sygic results
title

The Client

 

Sygic is a GPS navigation software developer that produces turn-by-turn navigation systems for smartphones. Founded in 2004, the company has since developed its services to include offline maps, live traffic reports, voice navigation and augmented reality.

title

The Challenge

 

When Sygic teamed up with Publicize in January 2016, its brand was already well-established in the European GPS software community. It needed to focus its business efforts on expanding operations into the US market and identify its target American audience.

Sygic saw that establishing itself in the US market was best achieved via a comprehensive media strategy that would win valuable coverage across mainstream American tech and news publications.

title

The Solution

 

We first helped Sygic establish its target audience by pinpointing consumer groups with overlapping interests in car accessories, voice-command software and AR-based technology. 

Once our focus demographics were highlighted and our buyer personas were built, we began developing a long-term PR strategy that would schedule regular press release broadcasts to highlight the company’s important milestone announcements. Simultaneously, our editorial team drafted skeleton pieces for guest articles that would demonstrate Sygic’s expertise and authority in the automotive and SaaS industries. 

Our account executives leveraged long-standing relationships with major US tech and auto-navigation-specific publications to win Sygic the earned media exposure it needed.

page coming off laptop icon stacked articles icon

Other case studies

20+

cybersecurity and fintech media results

200%

increase in Latin American website traffic

675%

increase in backlinks in 12 months

Prometeo

We positioned Prometeo as the LaTam open banking solution provider, building its reputation with...

Read More

Prometeo

We positioned Prometeo as the LaTam open banking solution provider, building its reputation with...

20+

cybersecurity and fintech media results

200%

increase in Latin American website traffic

675%

increase in backlinks in 12 months

70%

increase in US-based website traffic

10+

media results

60%+

increase in US-ranked keywords

Accelity Marketing

We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its...

Read More

Accelity Marketing

We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its...

70%

increase in US-based website traffic

10+

media results

60%+

increase in US-ranked keywords

contact shape
contact shape