Since joining Publicize in 2016, Sygic has been featured in a wide variety of US-based publications, including top-tier wins like The Verge and TechCrunch. This exposure has generated significant attention from new audiences and target audiences alike, contributing to an 800% increase in website traffic.
Sygic is a GPS navigation software developer that produces turn-by-turn navigation systems for smartphones. Founded in 2004, the company has since developed its services to include offline maps, live traffic reports, voice navigation and augmented reality.
When Sygic teamed up with Publicize in January 2016, its brand was already well-established in the European GPS software community. It needed to focus its business efforts on expanding operations into the US market and identify its target American audience.
Sygic saw that establishing itself in the US market was best achieved via a comprehensive media strategy that would win valuable coverage across mainstream American tech and news publications.
We first helped Sygic establish its target audience by pinpointing consumer groups with overlapping interests in car accessories, voice-command software and AR-based technology.
Once our focus demographics were highlighted and our buyer personas were built, we began developing a long-term PR strategy that would schedule regular press release broadcasts to highlight the company’s important milestone announcements. Simultaneously, our editorial team drafted skeleton pieces for guest articles that would demonstrate Sygic’s expertise and authority in the automotive and SaaS industries.
Our account executives leveraged long-standing relationships with major US tech and auto-navigation-specific publications to win Sygic the earned media exposure it needed.