intive needed help getting established in the US, so reached out to Publicize. Read on to see exactly how we did it in this case study.
intive is a well established digital products solutions provider. Founded in Finland in 1999, the company has since grown to 19 global locations, with offices in Europe, the US and Latin America. Their global workforce now boasts over 1,500 highly skilled engineers and designers, who together are helping enterprises accelerate their digital transformations.
As part of their global expansion strategy, intive entered the US market in 2017 with the opening of a base in Mountain View, CA. While the company is now a significant player in developing digital products for global enterprises, they wanted to increase awareness of their company in the US when it entered this hypercompetitive market.
Therefore, the leadership team reached out to Publicize, to help them with the task of growing their brand in the US. The objective was to grow their brand recognition through media coverage, in order to deliver tangible growth in this market.
As the brief was very time critical, we developed a media plan aimed at maximizing intive’s presence in the US in the shortest possible time. This was achieved through the following means:
– Using our press relationships and outreach to get thought leadership articles featured in major publications, including Entrepreneur Magazine and Quartz
– Leveraging intive’s wider business strategy to develop intriguing and original press releases, which were then picked up by US media outlets
– Pitching to niche software development and tech publications to get intive case studies and expert opinions featured
In addition to this earned media coverage, the Publicize media team delivered in-person media training to intive’s General Manager for the Americas. The team also helped intive’s US executive team develop their core messaging for the US market.
To date, our media strategy has resulted in intive being featured in 33 articles, generating a huge audience for the company within this market. Here are some of the publications that have featured intive.
This media coverage and share of voice has helped to deliver a year-on-year increase of US visitors to their website by more than 400%. This impressive rise in visitor traffic has also had a strong impact on both lead generation and brand positioning.
“We’ve been working with Publicize since November 2017, and we’ve had excellent results. The collaboration with Publicize helped us to quadruple our website traffic from the US.
We really appreciate their proactiveness and our management team enjoys collaborating with the professional and talented account team at Publicize. This is our first experience working with a PR agency in the US, and we highly recommend them if you’re looking to improve your brand awareness strategy through excellent content.”
Tobias Oberndorfer, VP Marketing & Strategy at intive
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