Our long-term multilingual media strategy earned Arrivedo an average of 1.3 media wins and brand mentions a month for the past three years, focusing primarily on B2B travel and tourism publications.
The increased brand exposure gained from this media coverage helped Arrivedo realize an 11 fold increase in backlinks, contributing to significant increases in website traffic.
Arrivedo is an online curator of content around travel and tourism. Based between San Francisco and Lima, Peru, the multilingual platform takes expert local recommendations from hoteliers, writers and guests. It then turns these into interactive neighborhood guides for hotels.
Its mission is to make hotels better hosts and travelers experience new places like a local.
Arrivedo first approached Publicize in December 2015 intending to launch its brand across the North & Latin American and European markets. Achieving brand awareness for Arrivedo was contingent on writing, pitching and fostering strong connections with relevant journalists in both English and Spanish-speaking publications.
Arrivedo wanted to gain a foothold in these core markets and then build its reputation through product education.
Our 12-month timeline to reach Arrivedo’s goals enabled us to lay the foundations required to forge the requisite relationships with specialist publications. After identifying the key targets of media coverage for Arrivedo, we regularly won valuable earned media through thought leadership campaigns to grow brand awareness.
As Arrivedo’s share of voice grew during the first six months, the media strategy shifted towards educating decision-makers on the benefits the platform offered. We delivered this by working on new B2B messaging that focused on the guest experience that the platform delivers.