Ziotag started working with Publicize in January 2020. The AI-powered video player with the world’s first “media contextualization engine” had goals of securing investment from a number of different sources to grow its enterprise software business.
Fast-forward to today, Ziotag has successfully secured over half a million in funding and is looking to expand its operations to reach new markets.
Ziotag needed to open an active dialogue with enterprise clients and potential investors, building relevance and credibility all while on a modest marketing and PR budget.
To build this credibility, we needed to establish Ziotag as an influential thought leader within edtech and video tech spaces, making them an attractive opportunity for VCs and accelerators.
Our targeted earned media strategy identified the key edtech and video tech spaces that Ziotag needed to appear in. After building a comprehensive plan, we set about winning Ziotag important media coverage in front of its target audience.
With the help of our writers that specialize in edtech and video tech narratives, we created content that illustrated Ziotag’s industry expertise and captured audience attention.
Being featured at a rate of one top tier publication every two and a half weeks, Ziotag’s image as a market leader was significantly bolstered.
To date, our media strategy has resulted in Ziotag being featured in over 20 specialized and mainstream tech publications, bolstering its industry credibility. The increase in Ziotag’s guest article appearances contributed to increasing its backlink profile by 600% while being Publicize’s client. Not to mention that Ziotag achieved its funding goals, growing its business with a long term PR strategy at Publicize.