The world is going increasingly mobile.
As a result, we are downloading and using apps more than ever before.
In fact, by 2022, app downloads are expected to hit 258 billion. That’s a 45% increase over five years.
There are two takeaways from this:
Let’s take a deeper look at number two. There is literally an app for everything and PR is no different.
If you’re a PR pro or a startup CEO looking to do some PR while on the move, I’ve compiled five of the best mobile apps out there to assist in winning media goals.
Let’s get into it!
We’re gonna start this list off with the most instantly recognizable.
If you’ve been living under a rock you may be wondering, “what does the G Suite include?”
Firstly, welcome back to society.
Secondly, here are just some of the services that are included in the G Suite:
The benefits of organizations working through the G-Suite are clear.
You’re able to collaborate and view changes to documents in real-time. This is invaluable to PR and marketing teams working on projects together and not wanting a big paper trail.
I haven’t even mentioned that it’s also available on mobile devices. This is a game-changer for a few scenarios:
The only slight downside of this it’s not entirely available offline.
However, with a bit of pre-planning, you are able to download docs, slides or sheets offline and work on them without an internet connection.
Again, I highly doubt you haven’t heard of G-Suite. But it’s worth underlining the positives and various uses it has for startups looking to do PR on the go.
This is a feeling we can all relate to.
You’ve just got back home from work, slipped into your baggiest shirt and stuck on some trash TV, then you get THE FEAR.
You’ve forgotten to do something in the office and have a meeting on it first thing tomorrow.
This all too familiar to those with an office desktop.
This is where an app like LogMeIn comes into its own. It enables remote access to different computers.
Not only does it tackle the terrifying example included above, but it’s also especially useful if you’re a SaaS startup.
Why is this?
Well, say a new customer is having trouble getting to grips with your product or service. You can use LogMeIn to go into their computer and help them solve the issue or train them on how to better use your product.
Unfortunately, LogMeIn’s free service is no longer in operation. If you’re looking to save a few bucks, Teamviewer is a free alternative.
If This Then That (ITTT) is an app that allows users to create what they call ‘recipes’.
This is not to be mistaken with anything food-related though. When the people of ITTT refer to recipes, they refer to cooking up different app combinations.
Still no clearer? Allow me to elaborate.
It allows PR pros to connect various products and apps
By clicking its ‘IF’ button you tie different products and apps together.
Here are a few examples of some different recipes you can knock together in the proverbial PR kitchen:
This can seem a bit baffling at first. However, by having a play around and finding ‘the recipes’ that works for you, you can sync up and create app combinations that save you time and allow you to focus on more pressing matters.
As anyone who’s tried to get chummy with the press will tell you, pitching to journalists is difficult.
Building a relationship with the media takes time and is not something that can happen overnight.
Or is it?
Well, realistically yes it’s still difficult. However, Uptich is a mobile app that takes away some of the pain of pitching.
This press distribution service allows you to post a pitch and gets journalists and news outlets to come to you.
This is a similar service to HARO. However, instead of seeing what the reporters want and adjusting your content to suit their needs, Upitch lets you set the agenda and is an extremely useful tool for getting earned media wins for your client while on the go.
If you’re looking to get media wins, you need to keep your finger on the pulse of what’s happening within your industry.
In PR, this is referred to as media monitoring. And it’s essential.
Here are some other tools you can use for media monitoring:
However, many people face obstacles when trying to keep abreast of the latest news and articles from within their industry.
Firstly, they may be unable to forge a time to search for content or sit down and read through articles when they find them.
This is where Pocket comes in. Pocket allows users to do two things:
This is great for getting ideas for guest articles or simply keeping up-to-date with the latest goings-on within your industry. Also – and this may go without saying – it’s available on the go too!
As the remote work increases and the line between office and home continues to blur, PR and marketing efforts are going to be done more and more through mobile devices.
These apps just scratch the surface of some of the different tools out there. At the time of writing, there are currently 2.2 million apps available on the Apple store alone.
Incidentally, if you’re launching an app and need a helping hand reaching a larger audience, check out our different APP PR services.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Kristin Marquet is the Owner of Marquet Media, a PR, analytics, and digital marketing firm in New York. She joins us today to discuss the biggest mistakes companies make when trying to convert leads to sales. In this episode, we cover some of the most common mistakes relating to copy, how a business can effectively qualify prospects, and how being too pushy while trying to educate prospects in the middle of the funnel can scare them off.